Helping entrepreneurs in the Crescent City

type="html">I made my first visit to the Gulf Coast as a Red Cross shelter manager six weeks after Hurricane Katrina hit in 2005. What I witnessed there made me believe in the potential for individuals and businesses to come together to rebuild a community devastated by disaster. Every year since, I’ve returned to New Orleans to engage in and lead much of Google’s commitment to the area, which has included the direct use of Google Earth to aid in rescue efforts, search tools to help during the aftermath and many service hours put in by Google volunteers.

Almost seven years later, I find myself amazed at the recovery and revitalization of the entire region, specifically in New Orleans. The city has come to embody a spirit of perseverance and evolved into a model for economic and community redevelopment. In 2010, Google provided $102 million of economic activity for Louisiana businesses, website publishers and nonprofits—and there’s still more work to do. Next week, we’re heading back to NOLA once again, this time to serve as the Premier Partner for the fourth annual New Orleans Entrepreneurship Week (NOEW).

Our support for NOEW is diverse and wide-ranging. Among other activities, we’re providing seed grants to up-and-coming educational entrepreneurs in the Education Entrepreneurship Challenge, as well as hosting “Google 101” (and 201) workshops for entrepreneurs and one-on-one Google Office Hours for small business owners. On Saturday, March 10, we’ll be working with Brad Pitt’s foundation, Make It Right, to help the organization engage with supporters globally during their NOEW charity event. At 8:00pm ET the Make It Right Google+ Page will host a live hangout with Brad Pitt and special guests Ellen DeGeneres, Randy Jackson and Aziz Ansari. Following the hangout, real time updates from the evening will be posted exclusively on the Google+ page, and visitors can view photos, ask questions of celebrity guests and watch videos from the evening.

Our sponsorship of NOEW 2012 is one piece of our ongoing work supporting entrepreneurship in New Orleans. Other support includes bringing a major partner, Startup Weekend, to NOLA as well as increasing Accelerate with Google in the region. We look forward to contributing to the entrepreneurship ecosystem to provide real economic opportunities for the New Orleans community, its people and its businesses.

I look at the week ahead as a celebration of the potential that one person has to make a difference—one volunteer, one business owner, one celebrity, even you. What I know for sure is that this one person is looking forward to returning to a city that has captured her heart through its people, its spirit, its music and ah yes, most definitely the food. Hope to see y’all there soon!

Posted by Tara Canobbio, Google New Orleans Outreach Lead

Providing a springboard for women entrepreneurs in India

type="html">Meghana Musunuri was a typical female entrepreneur in India. Born and brought up in Medak, she received a good education and spent time abroad both studying and working. Eventually, she decided to return to India and make a difference in her native country. After teaching in London for more than eight years, Meghana opened the Fountainhead School in Hyderabad in 2009. Meghana was smart, driven and passionate, but like many of her contemporaries in India, she needed guidance on how to use the web to broaden her business and her education mission. To help Meghana and the many other women entrepreneurs like her, we recently launched Women Entrepreneurs on the Web (WEOW).

Women Entrepreneurs on the Web teaches participants how to use web-based technologies to improve and grow their businesses. WEOW is divided into five different units or “circles,” all designed for women entrepreneurs with varied degrees of online presence and expertise. Entrepreneurs at various stages in their startups can enter the program through any of these circles.

1. Building an online presence: creating a website, a YouTube channel, and a business page on a social network like Google+
2. Collaborating effectively: tools like Gmail, Calendar and Docs
3. Connecting with customers: hosting Google+ Hangouts, creating and distributing targeted offers and discounts
4. Promoting your organization: online product demos, creating viral videos on YouTube, advertising through AdWords and AdSense
5. Tracking and optimizing your online presence: Google Analytics, Google Alerts, ripples on Google+, the +1 button, webmaster tools

Meghana completed all five circles of the program and today, her school is completely online. She’s hosted several Google+ Hangouts for students and parents from the Fountainhead School’s Google+ page and is also using the page to post news, resources and recaps of in-person workshops. There’s more from Meghana on what she learned from the WEOW program in this video.

Rupa Aurangabadkar, another WEOW participant, recently launched a design company, Colorquill. She’s now working on a series of digital videos that will showcase each step of creating a mural and will distribute them via her YouTube channel. Archana Doshi of Archanas Kitchen has started offering cooking classes online via Google+ Hangouts. She also plans to have guest chefs sign up to offer culinary lessons via her website.

As part of our launch event at Google Hyderabad, Yolanda Mangolini, our head of diversity and inclusion, spent time with 30 women entrepreneurs. During this meet-and-greet, she highlighted company initiatives that focus on female empowerment, like the Google Anita Borg India Memorial Scholarships, Grace Hopper Celebrations and several outreach programs run by the Women@Google employee group. She also talked about our goal to build an organization that reflects its globally diverse users. Watch the highlights in the video below:



For updates on WEOW India, visit our website and YouTube channel. To date, we’ve had more than 300 women sign up for WEOW, and we plan to roll out WEOW to more offices and countries in the future.

Posted by Keerthana Mohan, Diversity and Inclusion Manager, Asia-Pacific