Freitag, 16. März 2012

Remembering Colossus, the world’s first programmable electronic computer

type="html">It’s no secret we have a special fondness for Bletchley Park. The pioneering work carried out there didn’t just crack codes—it laid the foundations for the computer age.

Today, we’d like to pay homage to a lesser-known contributor—Tommy Flowers. Bletchley Park’s breakthroughs were the product of theoretical mathematical brilliance combined with dazzling feats of engineering—none more so than Flowers’ creation of Colossus, the world’s first programmable, electronic computer.

Photo of Dr. Thomas “Tommy” Flowers. Reproduced with kind permission of the Flowers family

By 1942 the hardest task facing Bletchley Park’s wartime codebreakers was deciphering messages encrypted by Lorenz, used by Germany for their most top-secret communications. Initially Lorenz messages were broken by hand, using ingenious but time-consuming techniques. To speed things up, it was decided to build a machine to automate parts of the decoding process. This part-mechanical, part-electronic device was called Heath Robinson, but although it helped, it was unreliable and still too slow.

Tommy Flowers was an expert in the use of relays and thermionic valves for switching, thanks to his research developing telephone systems. Initially, he was summoned to Bletchley Park to help improve Heath Robinson, but his concerns with its design were so great he came up with an entirely new solution—an electronic machine, later christened Colossus.

When Flowers proposed the idea for Colossus in February 1943, Bletchley Park management feared that, with around 1,600 thermionic valves, it would be unreliable. Drawing on his pre-war research, Flowers was eventually able to persuade them otherwise, with proof that valves were reliable provided the machine they were used in was never turned off. Despite this, however, Bletchley Park’s experts were still skeptical that a new machine could be ready quickly enough and declined to pursue it further.

Fortunately Flowers was undeterred, and convinced the U.K.’s Post Office research centre at Dollis Hill in London to approve the project instead. Working around the clock, and partially funding it out of his own pocket, Flowers and his team completed a prototype Colossus in just 10 months.

Photo of the rebuilt Colossus which you can visit at The National Museum of Computing in the U.K. 
 Reproduced with kind permission of The National Museum of Computing.

The first Colossus came into operation at Bletchley Park in January 1944. It exceeded all expectations and was able to derive many of the Lorenz settings for each message within a few hours, compared to weeks previously. This was followed in June 1944 by a 2,400-valve Mark 2 version which was even more powerful, and which provided vital information to aid the D-Day landings. By the end of the war there were 10 Colossus computers at Bletchley Park working 24/7.

Once war was over, all mention of Colossus was forbidden by the Official Secrets Act. Eight of the machines were dismantled, while the remaining two were sent to London where they purportedly were used for intelligence purposes until 1960. It wasn’t until the 1970’s that Colossus could begin to claim its rightful crown at the forefront of computing history.

Tommy Flowers passed away in 1998, but we were privileged recently to catch up with some on his team who helped build and maintain Colossus.



This week heralds the opening of a new gallery dedicated to Colossus at the U.K.’s National Museum of Computing, based at Bletchley Park. The rebuilt Colossus is on show, and over the coming weeks it will be joined by interactive exhibits and displays. Bletchley Park is less than an hour from Central London, and makes a fitting pilgrimage for anyone interested in computing.



(Cross-posted on the European Public Policy Blog)

Re-imagining classic ads for the modern web

type="html">This year, digital advertising turns 18. Over nearly two decades, waves of innovation have transformed the medium—it’s come a long way since the blinking banner ads of the early Internet. But we think the most exciting changes are still to come, as marketers and agencies increasingly embrace technology to enable new types of creativity, and build online ads that don’t simply inform, but delight and engage their audience.

For example, what if an online ad could bring together two strangers on opposite sides of the globe? Or let you follow a real-life adventure as it unfolds? We wanted to find out. So we started an experiment, both to celebrate 18 years of online innovation, and to link advertising’s digital future to its storied past: Project Re: Brief.

We started with four iconic ad campaigns from the 1960s and ‘70s from Alka-Seltzer, Avis, Coca-Cola and Volvo, each considered groundbreaking in its day. The advertising legends who made the original ads then came out of retirement to rethink their original “brief,” this time, using the full range of technological tools at their disposal, to reach consumers in today’s digitally connected world.



Here are previews of two of the re-imagined ads:

Coca-Cola
Original Art Director: Harvey Gabor

A Coca-Cola can connect people. This was the idea behind a 1971 ad in which young people from all over the world stood on a hilltop singing, “I’d like to buy the world a Coke, and keep it company.” But imagine being able to walk past a vending machine in New York and finding out that a stranger in Tokyo actually sent you a free Coke. Technology can make this possible by linking online ads to real-world devices, like vending machines, in real time. The new ads let you record a video or text message and send it, along with a free Coke, to special vending machines in Buenos Aires, Argentina; Capetown, South Africa; New York, NY; and Mountain View, Calif. The recipient can also record a message from the machine and send it right back. To see how this ad was brought to life, watch this short film.



Volvo
Original Art Director: Amil Gargano
A Volvo is so durable, you can “Drive it Like You Hate It,” according to a 1962 series of print and TV ads. The re-imagined ads center on the durability of one particular Volvo—that of Irv Gordon, who has had his car since 1966 and put a world-record 2.9 million miles on it, so far. In these ads, you can join Irv on his journey to reach 3 million miles. Starting with colorful stories from his past and a live feed of his car’s odometer, you can interact with him through Google+, and recreate some of Irv’s favorite routes throughout the U.S. on Google Maps. Watch the behind-the-scenes story in this short documentary.



We’ll have more to share from this experiment soon. In the meantime, these are just a few examples of how agencies and brand marketers are harnessing technology to rethink what ads can be and make the web work for them (not the other way around). To learn more about the project, visit projectrebrief.com. And if you’re planning on attending SXSW, stop by the Discovery House at the Google Village to see demos of these campaigns, or attend a talk.

Helping entrepreneurs in the Crescent City

type="html">I made my first visit to the Gulf Coast as a Red Cross shelter manager six weeks after Hurricane Katrina hit in 2005. What I witnessed there made me believe in the potential for individuals and businesses to come together to rebuild a community devastated by disaster. Every year since, I’ve returned to New Orleans to engage in and lead much of Google’s commitment to the area, which has included the direct use of Google Earth to aid in rescue efforts, search tools to help during the aftermath and many service hours put in by Google volunteers.

Almost seven years later, I find myself amazed at the recovery and revitalization of the entire region, specifically in New Orleans. The city has come to embody a spirit of perseverance and evolved into a model for economic and community redevelopment. In 2010, Google provided $102 million of economic activity for Louisiana businesses, website publishers and nonprofits—and there’s still more work to do. Next week, we’re heading back to NOLA once again, this time to serve as the Premier Partner for the fourth annual New Orleans Entrepreneurship Week (NOEW).

Our support for NOEW is diverse and wide-ranging. Among other activities, we’re providing seed grants to up-and-coming educational entrepreneurs in the Education Entrepreneurship Challenge, as well as hosting “Google 101” (and 201) workshops for entrepreneurs and one-on-one Google Office Hours for small business owners. On Saturday, March 10, we’ll be working with Brad Pitt’s foundation, Make It Right, to help the organization engage with supporters globally during their NOEW charity event. At 8:00pm ET the Make It Right Google+ Page will host a live hangout with Brad Pitt and special guests Ellen DeGeneres, Randy Jackson and Aziz Ansari. Following the hangout, real time updates from the evening will be posted exclusively on the Google+ page, and visitors can view photos, ask questions of celebrity guests and watch videos from the evening.

Our sponsorship of NOEW 2012 is one piece of our ongoing work supporting entrepreneurship in New Orleans. Other support includes bringing a major partner, Startup Weekend, to NOLA as well as increasing Accelerate with Google in the region. We look forward to contributing to the entrepreneurship ecosystem to provide real economic opportunities for the New Orleans community, its people and its businesses.

I look at the week ahead as a celebration of the potential that one person has to make a difference—one volunteer, one business owner, one celebrity, even you. What I know for sure is that this one person is looking forward to returning to a city that has captured her heart through its people, its spirit, its music and ah yes, most definitely the food. Hope to see y’all there soon!

Our approach to free expression and controversial content

type="html">Four years ago we first outlined our approach to removing content from Google products and services. Nothing has changed since then, but given World Day Against Cyber-Censorship is coming up on Monday, March 12, we figured now was a good time for a refresher. Here goes.

At Google, we have a bias in favor of free expression—not just because it’s a key tenet of free societies, but also because more information generally means more choice, more power, more economic opportunity and more freedom for people. As Article 19 of the United Nations’ Universal Declaration of Human Rights states, “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive, and impart information and ideas through any media and regardless of frontiers.”

That said, we recognize that there are limits. In some areas it’s obvious where to draw the line. For example, we have an all-product ban on child pornography. But in other areas, like extremism, it gets complicated because our products are available in numerous countries with widely varying laws and cultures.

For Search—where we are simply indexing content—we take down as little as possible because helping people find information goes to the heart of our mission. We remove webpages from our search index when required by law, and we post a notice to Chilling Effects when we do so. For example, if we’re notified about specific pages that glorify Nazism, which is prohibited by German law, then we remove those specific pages from Google.de (our German domain).

For products like Blogger, orkut, Google+ and YouTube—where we host the content—we encourage users to express themselves freely, but we also want to ensure that people behave responsibly, so we set guidelines covering the use of our different services. For example, no hate speech, no copyright-infringing content, no death threats, no incitement to violence. And when we’re notified about content that either violates those guidelines or breaks the law—for example, we receive a court order—we will remove it, or restrict it in the country where it’s illegal. Earlier this year, for example, we removed a number of specific webpages from Google properties in India after a court ruled that they violated Indian law.

One final point—none of this is simple. Dealing with controversial content is, well…controversial. It’s why we always start from the principle that more information is better, and why we’ve worked hard to be transparent about the removals we make.

Providing a springboard for women entrepreneurs in India

type="html">Meghana Musunuri was a typical female entrepreneur in India. Born and brought up in Medak, she received a good education and spent time abroad both studying and working. Eventually, she decided to return to India and make a difference in her native country. After teaching in London for more than eight years, Meghana opened the Fountainhead School in Hyderabad in 2009. Meghana was smart, driven and passionate, but like many of her contemporaries in India, she needed guidance on how to use the web to broaden her business and her education mission. To help Meghana and the many other women entrepreneurs like her, we recently launched Women Entrepreneurs on the Web (WEOW).

Women Entrepreneurs on the Web teaches participants how to use web-based technologies to improve and grow their businesses. WEOW is divided into five different units or “circles,” all designed for women entrepreneurs with varied degrees of online presence and expertise. Entrepreneurs at various stages in their startups can enter the program through any of these circles.
  1. Building an online presence: creating a website, a YouTube channel, and a business page on a social network like Google+
  2. Collaborating effectively: tools like Gmail, Calendar and Docs
  3. Connecting with customers: hosting Google+ Hangouts, creating and distributing targeted offers and discounts
  4. Promoting your organization: online product demos, creating viral videos on YouTube, advertising through AdWords and AdSense
  5. Tracking and optimizing your online presence: Google Analytics, Google Alerts, ripples on Google+, the +1 button, webmaster tools
Meghana completed all five circles of the program and today, her school is completely online. She’s hosted several Google+ Hangouts for students and parents from the Fountainhead School’s Google+ page and is also using the page to post news, resources and recaps of in-person workshops. There’s more from Meghana on what she learned from the WEOW program in this video.

Rupa Aurangabadkar, another WEOW participant, recently launched a design company, Colorquill. She’s now working on a series of digital videos that will showcase each step of creating a mural and will distribute them via her YouTube channel. Archana Doshi of Archanas Kitchen has started offering cooking classes online via Google+ Hangouts. She also plans to have guest chefs sign up to offer culinary lessons via her website.

As part of our launch event at Google Hyderabad, Yolanda Mangolini, our head of diversity and inclusion, spent time with 30 women entrepreneurs. During this meet-and-greet, she highlighted company initiatives that focus on female empowerment, like the Google Anita Borg India Memorial Scholarships, Grace Hopper Celebrations and several outreach programs run by the Women@Google employee group. She also talked about our goal to build an organization that reflects its globally diverse users. Watch the highlights in the video below:



For updates on WEOW India, visit our website and YouTube channel. To date, we’ve had more than 300 women sign up for WEOW, and we plan to roll out WEOW to more offices and countries in the future.

Google and Historypin launch online gallery to celebrate The Queen’s Diamond Jubilee

type="html">This year marks the Diamond Jubilee of Queen Elizabeth II, celebrating Her Majesty’s 60 years on the throne. To commemorate this special occasion, we’re teaming up with Historypin to launch an interactive online gallery filled with memories of her time as Queen.


The Pinning The Queen’s History project will be made up of photographic images, videos and audio clips pinned directly onto a Google Map on the dedicated Historypin site. This will let you see historical images in modern context within Google Maps.

Throughout her six decades on the throne, The Queen has undertaken hundreds of visits around the United Kingdom and 261 official overseas visits to 116 different countries. Historypin is inviting people from around the world to submit photos, videos and other memories of The Queen during these visits.


Using Google Maps and Street View, the Historypin platform enables you to pinpoint the exact location of where the imagery was captured. They’ll be overlaid onto Street View, so you can compare glimpses of the Queen’s 60-year reign with how they look today.


The collection has been boosted by the provision of images from The Queen’s overseas visits taken by press photographers, and by photographs of items from the Buckingham Palace’s Royal Archives. Items from the Royal Archives include the sitar presented to The Queen during her visit to India in 1997, an earthenware vase presented to the Queen by the Prime Minister of Japan and a map showing the air routes around South Australia during the 1954 Commonwealth Tour.

The interactive gallery is an opportunity for anyone to contribute to and celebrate The Queen’s Diamond Jubilee on one global platform. We’re honoured that Google Maps can form the foundation of this official gallery.

Submit your memories of The Queen at www.historypin.com/DiamondJubilee/.



(Cross-posted from the Lat Long Blog)

Honoring and supporting Belgian Internet pioneers

type="html">It’s not every day that a Prime Minister visits your office. Today, Googlers in our Brussels office were honoured by a visit from Belgium’s Prime Minister Elio Di Rupio to celebrate and revive the memory of two unique Belgian inventors and pioneers.



Decades before the creation of the World Wide Web, Paul Otlet and Henri La Fontaine envisaged a paper archival system of the world’s information. They built a giant international documentation centre called Mundaneum, with the goal of preserving peace by assembling knowledge and making it accessible to the entire world. For us at Google, this mission sounds familiar.

The two Mundaneum founders met in 1895 and created the modern library universal decimal classification system, building from John Dewey’s early work. When La Fontaine won the Nobel Peace Prize in 1913 for his work as an activist in the international peace movement, he invested his winnings into the Mundaneum project, which was already underway. La Fontaine and Otlet collected 3-by-5 inch index cards to build a vast paper database which eventually contained some 16 million entries, covering everything from the history of hunting dogs to finance. The Belgian government granted them space in a government building and Otlet established a fee-based research service that allowed anyone in the world to submit a query via mail or telegraph. Inquiries poured in from all over the world.

World War II and the deaths of La Fontaine in 1943 and Otlet in 1944 slowed the project. Although many of these archives were stored away, some of them in the Brussels subway, volunteers kept the dream alive. In 1998, Belgium’s French community government revived the Mundaneum’s memory, bringing most of the archives to a beautiful Art Deco building in the city of Mons.



That brings us to today. The Prime Minister came to our office to announce a major partnership with the Mundaneum and the University of Ghent. Google will sponsor and partner in both the upcoming exhibition at the Mundaneum headquarters in Mons and a speaker series on Internet issues at the Mundaneum and the University of Ghent. Web pioneers Louis Pouzin and Robert Cailliau are already scheduled to speak.

Mundaneum will use Google to present and promote its conferences and exhibitions. It has also constructed an online tour of its dazzling premises. At today’s event in the Google Brussels office, Prime Minister Di Rupo said he hopes that the Google-Mundaneum cooperation becomes a “wonderful forum for experimentation.” Di Rupo himself is passionate about the Mundaneum; as mayor of Mons, he was instrumental in preserving the archive.

If information was important a century ago, it is even more important in the 21st century. In his remarks, the Prime Minister made the connection between the past and the future, and called on Belgium to embrace the digital economy. We showed him our recently-launched Belgian version of Street View. In Belgium, the Internet accounts for 2.5 percent of GDP—and its contribution is expected to grow by more than 10 percent a year for the next five years. “If all our companies could take better advantages of these new technologies, its sure that our exports would get a boost,” Di Rupo said.

Our partnership with Mundaneum is part of a larger project to revive the memory of Europe’s computing pioneers. Europe played a crucial role in the invention of computers and the Internet, yet all too often has forgotten its innovators. Last year marked the 60th anniversary of LEO, the world’s first business computer, built by J.Lyons & Co, a leading British food manufacturer at the time that also ran a famous chain of tea shops. This past December, we celebrated the 60th anniversary of the formal recognition of Ukraine’s Sergey Lebedev’s pioneering MESM project. We’ve also given our support to help restore Bletchley Park, the site of the U.K.’s wartime codebreaking and home of Colossus, the world’s first electronic programmable computer.

Now we’re moving to the heart of Europe. “This is a beautiful story between Google and us, which allows allows us to recognize the the memory of the Mundaneum,” says the Mundaneum’s director Jean-Paul Deplus. For Google, it’s just as exciting to rediscover our own roots.

Google Code Jam 2012 registration is open

type="html">Today, we're opening up registration for Google Code Jam 2012. This year thousands of students, professional programmers and freelance code wizards will pit their ingenuity against a new set of algorithmic challenges concocted by our tireless team of red-eyed, LED-illuminated problem writers.

Last year’s champion, Makoto Soejima, was asked to build a house for kittens, serve food to hungry mathematicians, escape from a shady casino and help Goro control his anger. Who knows what our problem writers have on their minds this year?

Code Jam is a world-wide programming competition in which contestants may use any programming language to solve algorithmic problems. The qualification round takes place April 13, followed by three online rounds in the following months. At the end of it all, the top 25 contestants will be invited to Google’s New York office on July 27 for a final match up and a chance to win $10,000. If you are up for the challenge, throw your hat into the ring now.

Adding an origami doodle to the fold

type="html">We’re excited to have Robert J. Lang here to talk about today’s doodle in honor of Akira Yoshizawa. Lang is considered one of the world’s masters of the art of origami. His design techniques are used by origami artists around the world, and he lectures widely on the connections between origami art, science, mathematics and technology. - Ed.

Akira Yoshizawa (1911–2005) is widely regarded as the father of the modern origami art form. Over the course of his life, he created tens of thousands of origami works and pioneered many of the artistic techniques used by modern-day origami artists, most notably the technique of wet-folding, which allowed the use of thick papers and created soft curves, gentle shapes and rounded, organic forms. He also developed a notation for origami that has now been the standard for origami instruction for more than 50 years.

Yoshizawa took up Japan's traditional folk art of origami in his 20s, and eventually left his job at a factory to focus full-time on his origami creations. His work came to the attention of the west in 1955, after an exhibition of his works in Amsterdam, and rapidly spread around the world. In his last decades, he received worldwide renown and invitations from all over, culminating in his award in 1983 of the Order of the Rising Sun.

I had the great fortune to meet Yoshizawa several times. In 1988, he came to New York to visit The Friends of the Origami Center of America, and spoke at a panel discussion I attended. There, he addressed a wide range of topics: one's mental attitude, the importance of character, of natural qualities, of having one's "spirit within [the artwork's] folds." Although he was the consummate artist, his work and approach was infused with the mathematical and geometric underpinnings of origami as well as a deep aesthetic sense:
“My origami creations, in accordance with the laws of nature, require the use of geometry, science, and physics. They also encompass religion, philosophy, and biochemistry. Over all, I want you to discover the joy of creation by your own hand…the possibility of creation from paper is infinite.”
While there were other Japanese artists who explored their country’s folk art contemporaneously with Yoshizawa, his work inspired the world through a combination of grace, beauty, variety and clarity of presentation. To him, each figure, even if folded from the same basic plan, was a unique object with a unique character.

In 1992, I was invited to address the Nippon Origami Association at their annual meeting in Japan, and my hosts arranged for me to meet the great Yoshizawa at his home and studio. When I was ushered into the inner sanctum, Yoshizawa greeted me, grinning, and then proceeded to show me box after box after drawer of the most extraordinarily folded works I had ever seen.



When I was first approached by Google to help create a doodle commemorating Yoshizawa’s work, I jumped at the chance. Google set the parameters of the design: the Google logo, of course, but to be folded with origami and then decorated with examples of Yoshizawa's designs.

I created examples of two logo styles for Google to choose from: one in a classic origami style and a more three-dimensional version based on pleats. Google liked the pleated version, so I set about designing and folding the rest.


Two versions of the Google "G," each folded from a single sheet of paper.

To design these (or any letterform in this style), one can take a narrow strip of paper, fold it back and forth to trace the outline of the desired letter, unfold it, mark the creases, then arrange multiple copies of the strip pattern on a larger rectangle. The resulting crease pattern is moderately complex, and it gives a lovely 3-D form when folded, but conceptually, it is quite straightforward.

If you’d like to try to create your own origami doodle at home, you can download PDFs of the crease patterns for each of the letters. Print them out and fold on the lines: red=valley fold, blue=mountain.

Google

The butterflies in the doodle are folded from one of Yoshizawa's earliest, yet most iconic designs. It is deceptive in its simplicity, but can express great subtlety in its shaping and attitude. The combination of simplicity and depth is part of the essence of origami, and is key to Yoshizawa's work and legacy.

"Geometry alone is not enough to portray human desires, expressions, aspirations, joys. We need more." — Akira Yoshizawa, 1988

Making our ads better for everyone

type="html">We believe that ads are useful and relevant information that can help you find what you’re looking for online—whether you’re comparing digital cameras or researching new cars. We also want you to be able to use Google and click on any ads that interest you with confidence. Just as we work hard to make Gmail free of spam and the Google Play Store free of malware, we’re committed to enforcing rigorous standards for the ads that appear on Google and on our partner sites.

Like all other Internet companies, we’re fighting a war against a huge number of bad actors—from websites selling counterfeit goods and fraudulent tickets to underground international operations trying to spread malware and spyware. We must remain vigilant because scammers will always try to find new ways to abuse our systems. Given the number of searches on Google and the number of legitimate businesses who rely on this system to reach users, our work to remove bad ads must be precise and at scale.

We recently made some improvements to help ensure the ads you see comply with our strict policies, so we wanted to give you an overview of both our principles and these new technologies.

Ads that harm users are not allowed on Google
We’ve always approached our ads system with trust and safety in mind. Our policies cover a wide range of issues across the globe in every country in which we do business. For example, our ads policies don’t allow ads for illegal products such as counterfeit goods or harmful products such as handguns or cigarettes. We also don’t allow ads with misleading claims (“lose weight guaranteed!”), fraudulent work-at-home scams (“get rich quick working from home!”) or unclear billing practices.

How it all works
With billions of ads submitted to Google every year, we use a combination of sophisticated technology and manual review to detect and remove these sorts of ads. We spend millions of dollars building technical architecture and advanced machine learning models to fight this battle. These systems are designed to detect and remove ads for malicious download sites that contain malware or a virus before these ads could appear on Google. Our automated systems also scan and review landing pages—the websites that people are taken to once they click—as well as advertiser accounts. When potentially objectionable ads are flagged by our automated systems, our policy specialists review the ads, sites and accounts in detail and take action.

Improvements to detection systems
Here are some important improvements that we’ve recently made to our systems:

  • Improved “query watch” for counterfeit ads: While anyone can report counterfeit ads, we’ve widened our proactive monitoring of sensitive keywords and queries related to counterfeit goods which allows us to catch more counterfeit ads before they ever appear on Google
  • New “risk model” to detect violations: Our computer scanning depends on detailed risk models to determine whether a particular ad may violate our policies, and we recently upgraded our engineering system with a new “risk model” that is even more precise in detecting advertisers who violate our policies
  • Faster manual review process: Some ads need to be reviewed manually. To increase our response time in preventing ads from policy-violating advertisers, we sped up our internal processes and systems for manual reviews, enabling our specialists to be more precise and fast
  • Twenty-four hour response time: We aim to respond within 24 hours upon receiving a reliable complaint about an ad to ensure that we’re reviewing ads in a timely fashion

We also routinely review and update the areas which our policies cover. For example, we recently updated our policy for ads related to short-term loans in order to protect people from misleading claims. For short-term loans, we require advertisers to disclose fine-print details such as overall fees and annual percentage rate, as well as implications for late and non-payment.

Bad ads are declining
The numbers show we’re having success. In 2011, advertisers submitted billions of ads to Google, and of those, we disabled more than 130 million ads. And our systems continue to improve—in fact, in 2011 we reduced the percentage of bad ads by more than 50% compared with 2010. That means that our methods are working. We’re also catching the vast majority of these scam ads before they ever appear on Google or on any of our partner networks. For example, in 2011, we shut down approximately 150,000 accounts for attempting to advertise counterfeit goods, and more than 95% of these accounts were discovered through our own detection efforts and risk models.

Here’s David Baker, Engineering Director, who can explain more about how we detect and remove scam ads:



What you can do to help
If you’re an advertiser, we encourage you to review our policies that aim to protect users, so you can help keep the web safe. For everyone else, our Good to Know site has lots of advice, including tips for avoiding scams anywhere on the Internet. You can also report ads you believe to be fraudulent or in violation of our policies and, if needed, file a complaint with the appropriate agency as listed in our Web Search Help Center.

Online advertising is the commercial lifeblood of the web, so it’s vital that people can trust the ads on Google and the Internet overall. We’ll keep posting more information here about our efforts, and developments, in this area.

Helping the Hooch with water conservation at our Douglas County data center

type="html">If you’re familiar with the work of the Southern poet Sidney Lanier, you’ll know he wrote about the beauty of the Chattahoochee River in Georgia. “The Hooch,” as it’s known around here, starts up in the northeastern part of the state, runs through Atlanta and down into Alabama before emptying out into the Gulf of Mexico. Those of us who work in Google’s Douglas County, Ga. data center have a special fondness for the Chattahoochee because it’s an integral part of our ability to run a highly efficient facility.

Google’s data centers use half the energy of a typical data center in part because we rely on free cooling rather than energy hungry mechanical chillers. In Douglas County, like at most of our facilities, we use evaporative cooling, which brings cold water into the data center to cool the servers, then releases it as water vapor through cooling towers.

A typical data center can use hundreds of thousands of gallons of water a day. When we first built the Georgia facility in 2007, the water we used came from the local potable (drinking) water supply. But we soon realized that the water we used didn’t need to be clean enough to drink. So we talked to the Douglasville-Douglas County Water and Sewer Authority (known locally as the WSA) about setting up a system that uses reuse water—also known as grey- or recycled water—in our cooling infrastructure. With this system in place, we’re able to use recycled water for 100 percent of our cooling needs.

This video of the system includes never-before-seen footage of our Douglas County facility:



Here’s how it works: The WSA has a water treatment facility in Douglasville, Ga. that cleans wastewater from the local communities and releases it back into the Chattahoochee. We worked with the WSA to build a side-stream plant about five miles west of our data center that diverts up to 30 percent of the water that would have gone back into the river; instead we send it through the plant for treatment and then on to the data center. Any water that doesn’t evaporate during the cooling process then goes to an Effluent Treatment Plant located on-site. There, we treat the water once again to disinfect it, remove mineral solids and send it back out to the Chattahoochee—clean, clear and safe.


The Chattahoochee provides drinking water, public greenspace and recreational activities for millions of people. In fact, just two weeks ago it was the first river to be designated a National Water Trail in a new system announced by the Secretary of the Interior Ken Salazar—a system that encourages community stewardship of local waterways. We’re glad to do our part in creating an environmentally sustainable economy along the shores of the Hooch.

We’ve gone mad for college hoops

type="html">It's March Madness and many basketball fans are turning to the web to research teams, coaches and players to build the perfect bracket. Being sports nerds ourselves, ever since the seeds announcement on Sunday we’ve been heads down in data, and with just a few hours left until first tip-off and brackets close, we’re attempting a buzzer beater: could search volume be a good indicator of game outcome?

We looked back at basketball search trends to see how Google would have performed if it had submitted a bracket for the past few tournaments. We've had our hits and misses over the years but in the spirit of the games and curiosity, we’ve decided to reveal our picks for the 2012 tournament based on search volume. Check back often to see how we’re doing.

Along with our official bracket, we’ve collected all the ways you can use Google to make your selections and stay connected with your teams and fellow fans throughout the tournament. Explore the full list on our College Hoops 2012 page.

Connect
Stay informed
  • Keep up with your bracket picks by searching for [march madness] or individual teams like [duke basketball] to see real-time scores and schedules for the tournament.
Explore
  • Download a complimentary copy of the Zagat guide Winning Hangouts for College Basketball Fans to find a place to watch the games and cheer on your favorite teams. The guide features trusted ratings and reviews for restaurants, sports bars and gastropubs in New York, Los Angeles, San Francisco, New Orleans, Boston, Atlanta, Chicago and Washington, D.C.
  • Since chances are you can’t physically fly to every game around the U.S., take a virtual tour of the tournament locations via a customized map overlay in Google Earth and watch this video of 3D models of the stadiums where your favorite teams will be playing.

It's true, I only have one Pac-12 team to support, and it's not my beloved Stanford Cardinal. But, this is still my favorite time of year—buzzer beaters, Cinderella stories and an overwhelming display of pure passion and athleticism that can only be seen during a tournament like this. Good luck to all 64 teams on their journey to the National Championship, and don't forget to join the action using #GoogleHoops on Google+.

Mittwoch, 7. März 2012

Google’s new Privacy Policy

type="html">Our updated Privacy Policy takes effect today, March 1. As you use our products one thing will be clear: it’s the same Google experience that you’re used to, with the same controls.

And because we’re making these changes, over time we’ll be able to improve our products in ways that help our users get the most from the web.

While we’ve undertaken the most extensive user education campaign in our history to explain the coming changes, we know there has been a fair amount of chatter and confusion.

Here are a few important points to bear in mind:

Our Privacy Policy is now much easier to understand.

We’ve included the key parts from more than 60 product-specific notices into our main Google Privacy Policy—so there’s no longer any need to be your own mini search engine if you want to work out what’s going on. Our Privacy Policy now explains, for the vast majority of our services, what data we’re collecting and how we may use it, in plain language.

Our Privacy Policy will enable us to build a better, more intuitive user experience across Google for signed-in users.

If you’re signed in to Google, you expect our products to work really beautifully together. For example, if you’re working on Google Docs and you want to share it with someone on Gmail, you want their email right there ready to use. Our privacy policies have always allowed us to combine information from different products with your account—effectively using your data to provide you with a better service. However, we’ve been restricted in our ability to combine your YouTube and Search histories with other information in your account. Our new Privacy Policy gets rid of those inconsistencies so we can make more of your information available to you when using Google.

So in the future, if you do frequent searches for Jamie Oliver, we could recommend Jamie Oliver videos when you’re looking for recipes on YouTube—or we might suggest ads for his cookbooks when you’re on other Google properties.

Our privacy controls aren’t changing.

The new policy doesn’t change any existing privacy settings or how any personal information is shared outside of Google. We aren’t collecting any new or additional information about users. We won’t be selling your personal data. And we will continue to employ industry-leading security to keep your information safe.

If you don’t think information sharing will improve your experience, you can use our privacy tools to do things like edit or turn off your search history and YouTube history, control the way Google tailors ads to your interests and browse the web “incognito” using Chrome. You can use services like Search, Maps and YouTube if you are not signed in. You can even separate your information into different accounts, since we don’t combine personal information across them. And we’re committed to data liberation, so if you want to take your information elsewhere you can.

We’ll continue to look for ways to make it simpler for you to understand and control how we use the information you entrust to us. We build Google for you, and we think these changes will make our services even better.

Versus: liberating opinion with Google+ Hangouts

type="html">Whether enabling voters to interview their President, or connect underwater in a project to photograph the ocean floor, Google+ Hangouts are being used in amazing ways. Not only do Hangouts have the ability to connect people on opposite sides of the planet, they can also connect people on opposing sides of the social and political spectrum. We’re delighted to announce that a new series of global debates, that will be live streamed on YouTube, will do exactly that.

Versus, from Intelligence2—an organization committed to revitalizing the art of live debate—will give you the chance to question people who are close to the decisions being made on topical issues, on both sides of the debate. Real-time voting on the channel will also let the speakers know how their arguments are resonating with viewers.



The first motion to be debated is “It’s time to end the War on Drugs.” The debate will air diverse opinions from the likes of +Richard Branson, +Russell Brand, +Julian Assange, and experts such as the former Presidents from Mexico and Brazil, among others. BBC newsreader and presenter +Emily Maitlis will chair the debate.

The debate will be streamed live on the Versus YouTube channel on March 13 at 7pm GMT. From now until then, we invite you to discuss the issues and join the debate on the Versus page, where you’ll also find out how you could have the chance to secure a place in the live debate hangout.

Watch a star-studded reading of the play 8 live on YouTube this Saturday night

type="html">From time to time we invite guests to the blog to talk about a topic of interest. We’re thrilled to have Rob Reiner, actor and director, join us today. -- Ed.

I want to invite you to come to YouTube on Saturday, March 3, to watch a reading of a powerful new play, 8, about marriage equality and the Proposition 8 trial.

The play, written by Academy Award winning screenwriter Dustin Lance Black (Milk), is an account of the case filed by the American Foundation for Equal Rights (AFER) in the U.S. District Court in 2010 to overturn Proposition 8, a constitutional amendment that eliminated the rights of same-sex couples to marry in the state of California. Framed around the trial's historic closing arguments in June 2010, 8 provides an intimate look at what unfolded when the issue of same-sex marriage was put on trial in the U.S.

At the time of the trial, the Supreme Court ruled against allowing cameras in the courtroom, preventing anyone outside the court from witnessing the proceedings. Today, we’re able to give people around the world a look at what happened behind closed doors via the live stream of this reading of 8 on AFER’s YouTube channel.

I hope you'll join me, George Clooney, Brad Pitt, Martin Sheen, Kevin Bacon, Jane Lynch, Matthew Morrison, Jamie Lee Curtis and others who will be performing in the West Coast premiere this Saturday evening at 7:45pm PT (pre-show begins at 7:30pm PT). Tune in to youtube.com/americanequalrights to watch the event live streamed from the Wilshire Ebell Theatre in Los Angeles, Calif.



Introducing Google Play: All your entertainment, anywhere you go

type="html">Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Today we’re eliminating all that hassle with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again.



With Google Play you can:
  • Store up to 20,000 songs for free and buy millions of new tracks
  • Download more than 450,000 Android apps and games
  • Browse the world’s largest selection of eBooks
  • Rent thousands of your favorite movies, including new releases and HD titles
Starting today, Android Market, Google Music and the Google eBookstore will become part of Google Play. On your Android phone or tablet, we’ll be upgrading the Android Market app to the Google Play Store app over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps you’ve purchased will continue to be available to you through Google Play—simply log in with your Google account like always.

To celebrate, we’ll be offering a different album, book, video rental and Android app at a special price each day for the next week in our “7 Days to Play” sale. In the U.S., today’s titles include the collection of top 40 hits Now That's What I Call Music 41, the popular game Where's My Water, the novel Extremely Loud and Incredibly Close and the movie Puncture for just 25 cents each. In addition, you'll find great collections of hip-hop, rock and country albums for $3.99 all week, detective novels from $2.99, some of our editorial team's favorite movies from 99 cents, and our favorite apps from 49 cents.

In the U.S., music, movies, books and Android apps are available in Google Play. In Canada and the U.K., we’ll offer movies, books and Android apps; in Australia, books and apps; and in Japan, movies and apps. Everywhere else, Google Play will be the new home for Android apps. Our long-term goal is to roll out as many different types of content as possible to people around the world, and we’ll keep adding new content to keep it fresh.

To learn more, head over to play.google.com/about or keep up with the latest on our Google+ page. If you’re headed to Austin later this week for South by Southwest, come to the Google Village to see Google Play in action. We can’t wait for you to try Google Play and experience a simpler way to manage your entertainment.